Martin Richard
Martin Richard is the Chief Executive Officer of the Canadian Cerebral Palsy Sports Association (CCPSA), bringing more than 25 years of award-winning leadership in national sport organizations, entertainment, and Canada’s non-profit sector. A recognized champion for inclusion and athlete empowerment, Martin has led major organizational transformations, renewed workplace culture, and delivered strategic growth while advancing meaningful social impact.
Prior to joining CCPSA, Martin served as Executive Director, Brand, Marketing and Communications at the Canadian Paralympic Committee, where he spearheaded the creation of Canada’s first Paralympic Broadcast and Media Consortium. Under his leadership, the Sochi, Rio, Tokyo, and Beijing Games achieved unprecedented accessibility and reach, establishing a global benchmark recognized by the International Paralympic Committee. His work generated millions in new partnership revenue, elevated para sport into mainstream visibility, and reshaped public perceptions of Canadians with disabilities.
Martin’s leadership extends beyond the sport system. As Vice-President, Market Development at the Canadian Wood Council, he applied his expertise in stakeholder engagement, innovation, and national systems change to advance sustainable construction adoption, influence industry practice, and support solutions addressing Canada’s housing and climate priorities.
Martin also contributes governance and strategic insight through board roles with World Wheelchair Rugby and ParaSport Québec, helping shape national and provincial athlete development pathways.
A bilingual spokesperson (EN/FR) and collaborative leader, Martin is known for building purpose-driven teams, thriving in mission-focused environments, and forging strong relationships with athletes, coaches, volunteers, supporters, partners, and funders. His passion for championing para sport and inclusive participation remains at the core of his leadership philosophy.
He believes deeply in the power of sport to transform lives, inspire belonging, and redefine what’s possible — a vision that guides his work as CCPSA looks to expand opportunity and strengthen Canada’s world-class boccia legacy.